The acceleration of fashion production in modern society, coupled with the influence of social media, has meant that trends are being pumped out at record speed. Items of clothing such as House of Sunny’s Hockney dress, crochet clothing or colourful plastic accessories are all examples of trends that have surged in popularity throughout the year. As these fast trends, coined microtrends, continue to dominate, it becomes … Continue reading Microtrends: the tiny fashion trends with big consequences